Global construction power and hand tool giant Stanley Tools are the parent company for Stanley, De Walt, Bostitch Nail guns, Black and Decker and many other recognised brands. Shooting for a client with such a varied operating mandate requires a shift in style and technique to make each lable instantly recognisable but still be part of the same family. On site, it's high energy battery location lighting that adds the impact; for more domestic products I use a wide aperture, more detailed approach.
